Gaming sponsorship benchmark: Mid-tier creators (50K–200K subs) average $20–50 CPM for integrated sponsorships. Tarkov content commands premium rates due to its highly engaged male 18–34 demographic — brands targeting PC hardware, peripherals, and energy drinks pay 30–40% above channel average. Secure 3-month retainers over one-offs to lock in predictable monthly revenue. Minimum deal threshold for a full integration should be $300+ to preserve production value.