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Thumbnail Tests
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Date Video Old Thumbnail New Thumbnail CTR Before CTR After Delta
πŸ’‘ Gaming thumbnails with faces + text overlays average 2–3Γ— higher CTR than gameplay-only. Tarkov thumbnails with loot/kill counts drive curiosity clicks β€” viewers want to know if the number is achievable. Split-testing the same video within the first 48 hours gives the cleanest signal before the algorithm locks in impressions. Target a CTR of 6–10% for Tarkov content; anything below 4% warrants an immediate swap.